Fresh and Fruity is a greengrocer located in Preston, Lancashire that prides itself on providing customers with high-quality, locally sourced fruits and vegetables. The following is a branding case study that covers how Fresh and Fruity can convey its values to potential customers.
The goal was to create a friendly, colourful identity and highlight the brand's grass-roots. The brand's values lie in high quality, local produce and providing a personal and reputable service to its customers.
I chose to create a design that feels personal by using a handwritten style and natural colours that symbolise fruits and vegetables. The use of organic shapes and a hand-drawn illustration reinforces this style. I also used extended letters to symbolize growth and intertwined letters to symbolize connection and community.